Getting the Most Out of OpenWorld

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INFORMATION INDEPTH NEWSLETTERS Executive Strategy Monthly Edition August 2010

SPECIAL REPORT Oracle OpenWorld, the world's largest and most important conference for Oracle technologists, business users, and partners, is coming to San Francisco September 19–23. With more than 1,800 sessions, 400 partner exhibits, almost 400 Oracle demos, keynotes from the world's technology leaders, hands-on labs, special networking events, and more, Oracle OpenWorld is the best place to find relevant, useful information about how to use technology to drive your business forward. Oracle is transforming the industry with a complete technology stack, from applications to disk, engineered to work together. And Oracle OpenWorld is your chance not only to hear Oracle's strategy and roadmap from the experts who are engineering the products but also to gain firsthand experience with the hardware and software built to optimize your business from end to end. Special Report: Oracle OpenWorld In this special report, find out what sessions Profit magazine recommends, plus get other expert advice for getting the most out of this year's conference. Then, use the Schedule Builder to start personalizing your Oracle OpenWorld plans. See. Learn. Meet: Don't Miss Oracle OpenWorld in San Francisco, September 19–23 Five Ideas: How to Get the Most Out of Oracle OpenWorld  TECH DIVE Oracle OpenWorld Highlight: MySQL Sunday Oracle is rolling out the welcome mat for the MySQL community with a half-day technical conference jam-packed with the latest on MySQL, the world's most popular open source database. Get up to speed on the latest MySQL technical innovations and hear what's new and what's next from Edward Screven, chief corporate architect at Oracle, at the MySQL Fireside Chat general session. More...  BIG NEWS THIS MONTH The 12 Questions Every CFO Should Ask the CIO  CFO Jeff Epstein and Harry Ghuman, Oracle Insight program's lead executive, designed 12 questions to promote a strategic dialogue between CFOs and CIOs to better align finance with the IT function. In this exclusive interview for Profit, Epstein and Ghuman give readers a glimpse of the strategies behind their CFO playbook. More... Something Borrowed  "Number one, imitation was always very important, but number two, we're in kind of an age of imitation," says Copycats author Oded Shenkar. "And in an age of imitation, you're not going to survive by innovation alone. So you have to learn to imitate right." More... Verizon's Billion Dollar Story  To streamline operations, Verizon leadership decided to launch a shared-services organization. The shared-services model entails the creation of a centralized business unit that performs common services and functions for the rest of the company. This allows other operating units to focus on their core business. More... Oracle PartnerNetwork Specialized Partner of the Month: Asteros Group  Asteros Group, headquartered in Moscow, Russia, is one of the earliest Oracle partners to reach the coveted Specialization status. It achieved Oracle Database 11g Specialization in March 2010. More...  WEBCAST Oracle Systems Strategy Update The combination of Oracle and Sun is changing the way you buy, run, and manage your information systems. Now hear John Fowler, Oracle's executive vice president, of Systems, provide an update on the strategy and roadmap for Oracle's Sun servers, storage, and complete systems including Oracle Solaris operating system. Watch Now...  EVENT How to Achieve Continuous Availability: Live Webcast Critical IT systems don't just have a 40-hour work week. Learn how Oracle GoldenGate can provide continuous access to your mission-critical systems and eliminate downtime during planned and unplanned outages. Register Now...

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